GOOGLE & META ADS THAT CONVERT.

Backed by psychology and built for real growth.

MY CERTIFICATIONS-

I love working with independent e-commerce brands who have proven their products sell and are ready to grow strategically.

You've got the foundations right

  • a product people want,

  • customers who buy,

  • and the drive to scale beyond what organic reach can deliver.

    You understand that sustainable growth requires investment, not just hope.

You've Built Something Worth Scaling

But I hate seeing smart business owners waste money on campaigns that seem to be working but aren't actually driving profit.

  • Agencies that hide behind vanity metrics.

  • Ad managers who can't explain why they're making specific decisions with your budget.

  • Campaigns that generate clicks and likes but don't move your bottom line.

You've Built Something Worth Scaling

Here's what I need to see before we work together:

  • Monthly revenue of £10K+ – You've proven market fit and have budget to invest in growth

  • Clear profit margins – You know your numbers and can reinvest in profitable campaigns

  • Willingness to test and optimize – You understand that effective advertising is strategic, not set-and-forget

  • Direct communication style – You want honest feedback about what's working and what isn't

If that sounds like your business, let's talk about turning your ad spend into predictable growth.

You've Built Something Worth Scaling

My Story: From Corporate Boardrooms to E-Commerce Growth

I started my career in Italy, then spent 15 years in the UK building marketing strategies inside major corporations where every pound spent had to be justified with measurable results.

Over two decades, I've led campaigns that generated £9M+ in incremental revenue, redesigned customer satisfaction systems, and secured £1M in cost savings through strategic execution. I've also built marketing functions from scratch, delivering consistent growth and 30% engagement rates through campaigns that actually convert.

Every campaign had to prove ROI. Every strategy had to work within tight budgets. Every decision was scrutinized by teams who cared more about results than creative awards.

That experience shaped how I work today.

I know what it feels like to be accountable for every marketing pound spent. I understand the pressure of delivering growth while managing limited resources. I've been in rooms where "the numbers don't lie" isn't just a saying – it's how decisions get made.

Now I bring that same rigorous, results-focused approach to independent e-commerce brands. The same discipline that worked for million-pound corporate campaigns now works for your business growth.

When I'm not optimizing ad performance, you'll find me on the tennis or padel court with my husband (my university sweetheart), crocheting while our two kids do homework, or exploring Switzerland's hiking trails.

Both padel and crochet require the same skills I use in advertising: precision, patience, and the ability to see patterns others miss.

1,601 LEADS

AT $0.32 PER LEAD

Facebook and Instagram campaign aiming to generate leads for a free webinar registration

296 SALES

AT $8.65 CPR AND AN AOV OF $102

Facebook and Instagram Campaign run over 2 days during Black Friday.

26 LEADS

GENERATED AT $134 PER LEAD

Google Ads campaign run for 2 months with a monthly budget of 1.5k.

Every lead is worth multiple 10k.

WHY WORK WITH ME

How I Work (And Why It Matters)

I work with e-commerce brands tired of the usual advertising headaches. Businesses who see other online retailers succeed and think "there has to be a better way to do this."

Sound familiar?

CLEAR AND INSIGHTFUL REPORTING

You want to know exactly what's happening with your ad spend.

And I think that is comnpletely fair. I don’t provide vague reports that talk about "optimizations" without explaining what changed or why. I provide clear answers: which campaigns are profitable, which audiences convert best, and what we're testing next.

I provide you with data you can use to make business decisions.

HONEST FEEDBACK

You'd rather hear hard truths than comfortable lies.

And so do I. Maybe your product images aren't converting. Maybe your checkout process is leaking buyers. Maybe that campaign you thought it was great isn't actually profitable.

I'll tell you. Not because I enjoy being difficult, but because fixing these issues is how we get you real growth even if it might be uncomfortable sometimes.

STRATEGY BASED ON YOUR BUSINESS, NOT TRENDS.

You know your margins, your customers, and your goals better than anyone.

I don't believe in one-size-fits-all approaches or copying what worked for someone else's business. Every recommendation I make considers your specific situation: your profit margins, your customer behavior, your operational capacity.

This doesn’t mean that I am not up to speed with the latest best practice.

The E-commerce Growth Playbook

Actionable strategies, winning ads, customer cases, and proven tactics to scale your online store with confidence.

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