META ADS TECH SETUP.

Your campaigns can't optimize what they can't track properly.

Most Meta advertising accounts are built on shaky technical foundations. Broken pixel tracking. Missing Conversions API. Poor event configuration. Audiences that don't populate correctly.

Bad tracking doesn't just waste today's budget - it teaches Meta's algorithm the wrong lessons about your customers.

Let me fix your technical setup so your campaigns can actually learn and improve.

Is this you?

  • Your conversion data feels unreliable since iOS 14.5 updates

  • You're not sure if your Meta Pixel is capturing all the right events

  • Your custom audiences are smaller than expected or not building properly

  • You've tried to set up Conversions API but aren't confident it's working correctly

  • Your attribution window settings might not match your business reality

  • You want bulletproof tracking before you scale your ad spend

    If any of these sound familiar, proper tech setup will give you the foundation for campaigns that can actually optimize effectively.

HOW THE SETUP WORKS

You Book & Complete The Brief

After booking, you'll get a questionnaire about your business, goals, and specific concerns. This ensures we measure the correct conversions to achieve your goals..

Account Access & Technical Assessment

You'll grant me admin access to your Google accounts and website. I'll audit what's currently set up and identify what needs fixing or building from scratch.

Testing & Verification

I'll test everything using Meta's diagnostic tools to ensure your events are firing correctly and data is flowing properly.

Documentation handover

You'll get a summary of what was implemented and how to verify it's working long-term.

WHAT :

  • Meta Pixel & Conversions API

    • Install Meta Pixel correctly across all relevant pages

    • Configure standard events (purchases, leads, page views) for your business

    • Set up Conversions API for improved data reliability (where applicable)

    • Test and verify all tracking and events are firing properly

  • Audience Infrastructure

    • Create core audiences based on demographics and interests

    • Build custom audiences from website visitors and engagement

    • Set up lookalike audiences from your best customer data

    • Configure retargeting audiences for different user behaviors

  • UTM Tracking Setup

    • Create UTM parameters for proper campaign attribution

    • Set up tracking links that connect Meta ads to Google Analytics

    • Ensure you can measure campaign performance across platforms

  • Privacy & Compliance

    • Review and recommend updates to the privacy policy requirements for pixel usage

    • Ensure setup follows current data protection guidelines

    • Review and recommend configuration tracking settings to respect user privacy preferences

WHAT YOU GET

Within 10 working day of your booking, you will receive:

  • Complete technical audit of your current Meta setup

  • Meta Pixel installed and configured correctly

  • Conversions API set up where applicable

  • Core, custom, and lookalike audiences created

  • UTM tracking links configured for proper attribution

  • Privacy policy guidance for compliance

  • Documentation of what was implemented

This service is designed for Shopify and WordPress sites. Using a different platform? Get in touch first to confirm compatibility.

Proper tracking setup is the difference between campaigns that guess and campaigns that optimize. Most accounts see immediate improvement in data reliability and attribution accuracy.

TURN META INTO YOUR MOST PROFITABLE ADVERTISING CHANNEL

I'll align your business objectives with proper audience targeting, event tracking, and campaign optimization so every dollar works harder for your growth.

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