GOOGLE ADS TECH SETUP.

Your campaigns cannot otpmise what they cannot track.

Most Google Ads accounts are built on shaky technical foundations. Broken conversion tracking. Missing audience data. Incorrect attribution.

Bad data doesn't just waste today's budget - it makes tomorrow's campaigns worse.

Let me fix your tracking so your campaigns can actually do their job.

Is this you?

  • Your Google Ads dashboard shows different numbers than your actual sales

  • You're not sure if your conversion tracking is actually working

  • Your remarketing audiences aren't building or are smaller than expected

  • You've tried to set up tracking yourself but aren't confident it's right

  • You want clean, accurate data before you start scaling your ad spend

If any of these sound familiar, proper tech setup will give you the foundation you need for profitable campaigns.

HOW THE SETUP WORKS

You Book & Complete The Brief

After booking, you'll get a questionnaire about your business, goals, and specific concerns. This ensures we measure the correct conversions to achieve your goals..

Account Access & Assessment

You'll grant me admin access to your Google accounts and website. I'll audit what's currently set up and identify what needs fixing or building from scratch.

Testing & Verification

I will test everything to make sure it's working correctly and your data is flowing properly between platforms.

Documentation handover

You'll get a summary of what was implemented and how to verify it's working long-term.

SOME OF THE THINGS I WILL DO INCLUDE:

  • Account Connections

    • Link Google Analytics to Google Ads properly

    • Connect Google Merchant Center with Google Ads

    • Set up Google Tag Manager for clean tracking

  • Conversion Tracking

    • Configure accurate conversion actions for your business goals

    • Set up enhanced conversion tracking (where supported)

    • Implement proper attribution models

  • Audience Building

    • Create remarketing audiences that actually populate

    • Set up dynamic remarketing for e-commerce

    • Build custom audiences based on user behavior

  • E-Commerce Setup

    • Generate and optimize your product feed

    • Enable merchant promotions in Google Merchant Center

    • Configure Shopping campaign requirements

  • Account Optimization

    • Turn off Google's auto-apply "recommendations" that waste budget

    • Clean up existing tracking conflicts

    • Set proper data retention and sharing settings

WHAT YOU GET

You will receive:

  • Complete technical audit of your current setup

  • All Google Ads tracking implemented correctly

  • Google Analytics and Google Tag Manager configured

  • Conversion actions set up and tested

  • Remarketing audiences created and verified

  • Google Merchant Center optimized (for e-commerce)

  • Documentation of what was implemented

Proper tracking setup is the difference between campaigns that guess and campaigns that optimize. Most accounts see immediate improvement in data accuracy and campaign performance.

This service is designed for Shopify and WordPress sites. Using a different platform? Get in touch first to confirm compatibility.

Build Your Google Ads System For Profitable Growth

I'll configure tracking, audiences, and remarketing infrastructure so your campaigns have the data they need to optimize and recapture lost customers.

The E-commerce Growth Playbook

Actionable strategies, winning ads, customer cases, and proven tactics to scale your online store with confidence.

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